MSD Performance Merges Product Lines With Mallory Ignition

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In a not-surprising move, the folks at MSD Performance today announced plans to merge the Mallory Ignition brand with the MSD Performance brand by the end of the first quarter of 2015.

MSD announced on January 4, 2015, that they had acquired the Accel Performance Group, which included Mallory, Mr. Gasket, Lakewood, Quicktime, and Hays, and this move aims to solidify the company’s ignition products under one brand, while continuing to provide service for legacy customers.

Moving forward, all fuel and ignition system products manufactured by the company will be sold under the MSD Performance brand.

MALLORYCustomers with existing Mallory products should not despair, as MSD Performance has committed to honor warranties for all existing Mallory products, in addition to offering service and repair for these items. They have also allocated resources to continue to produce a variety of Mallory-specific distributor replacement parts, such as caps, rotors, points, and nearly 100 other components.

“We are incredibly grateful for our loyal, performance-focused customers, and proud of our dedicated employees who work tirelessly to help the MSD brand consistently reach new heights,” said MSDP Group LLC CEO, Rick Ruebusch.

“We plan to keep on developing new ideas and look forward to seeing how we can apply what we’ve learned to the rest of the company as we continue to bring great products and experiences to our customers. MSDP is committed to continuing the 90 year legacy of Mallory and would like to thank Mallory customers for their continued loyalty during this transition.”

For more information on MSD Performance, check out their website.

About the author

Jason Reiss

Jason draws upon nearly 15 years of experience in the automotive publishing industry. Collaborating with many of the industry's movers and shakers assists him in the creation of compelling technical articles and high-quality race coverage.
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