General Motors and Chevrolet have reinforced their dedication to the performance market with a redesigned Chevrolet Performance website. The new site celebrates over 60 years of commitment to providing high-quality performance parts and supports Chevy enthusiasts with a broad variety of products and services. The new website also offers an improved user experience and valuable resources for customers.

For over six decades, GM has supplied engine blocks, transmissions, and performance parts to Bowtie performance enthusiasts. This focus has driven growth and innovation within both the racing and street-performance sectors and Chevrolet Performance has seen consistent growth, averaging seven percent annually since 2010. Moreover, the company has also introduced 60 new products, solidifying its leading position among enthusiasts and experts.

Chevrolet Performance remains at the forefront of innovation while offering many packages that have served performance enthusiasts well for decades.

The updated website provides a simplified design for easier navigation so customers can easily scroll through and find what they’re seeking. Additionally, the site also includes detailed product specifications, which help customers make informed decisions. In other words, this comprehensive data allows users to understand each product’s features and benefits.

Beyond product information, the website offers accessible support resources. For example, these resources include installation guides, performance tips, and post-purchase support. This, in turn, provides valuable assistance for do-it-yourself enthusiasts.

The improved support system helps customers with various needs, from installation questions to performance optimization. Jim Campbell, GM Performance and Global Motorsports, discussed the company’s history in the performance market. Campbell observed the six decades of innovation and passion that have built the brand. He also stated that the company continues to supply its customers with quality performance parts. These parts, in effect, improve driving experiences and fulfill customer aspirations.

There is even an online catalog for those who wish to flip through pages as they search for their next parts to upgrade their Chevy car or truck. Enthusiasts can also download a digital version of the catalog or have one sent to their home or business.

The new Chevrolet Performance website reflects the company’s ongoing focus on growth and customer service. To this end, the site’s features support both experienced professionals and dedicated enthusiasts. The updated platform provides a central hub for product information, support materials, and company news.

This improved digital presence of Chevrolet Performance clearly shows its commitment to the performance market and also helps prove its mission, which is to provide accessible resources and quality products for its customers.