MSD Performance is going to need a bigger truck for 2015. MSD, a name we all know, is synonymous with aftermarket ignition systems and tuning hardware. As of January 5^th, 2015, MSD has added the ACCEL Performance Group to its already long list of well-recognized brands. MSD Performance already included MSD, Racepak, Superchips, and Edge brands, but the acquisition of the ACCEL Performance Group brings ACCEL, Mr. Gasket, Mallory Ignition, Lakewood, QuickTime, and Hays brands into the fold.

“The acquisition of ACCEL significantly enhances our position in ignition technology and allows MSDP to expand our product portfolio aimed squarely at diehard racing and street performance enthusiasts,” said Rick Ruebusch, Chief Executive Officer of MSDP. “ACCEL complements our existing brands, providing us with both increased capability and an unmatched footprint in the aftermarket platform. With this complementary acquisition and ACCEL’s impressive portfolio of brands, MSDP has an even greater ability to serve our customers with new, innovative product offerings and a higher level of personal service.”

“ACCEL is a natural fit for MSDP and a valuable addition to the Company’s product portfolio,” said James Zenni, Chairman of MSDP and Chief Executive Officer of Z Capital Partners, L.L.C. (“Z Capital”) “Since making our investment in December 2013, MSDP has experienced significant growth, as well as enhanced its product innovation, brand marketing and distribution strategies. We look forward to the Company’s continued success with the addition of ACCEL and its impressive collection of brands.”

Along with MSD, the group of names joining it are no stranger to performance enthusiasts. We all have had an ACCEL coil on at least one of our cars, but the brand is also known for its spark plugs, spark plug wires, fuel injectors, and fuel pumps. Mr. Gasket has a nationally-recognized engine sealing and accessories line-up. Lakewood and QuickTime come in with a full line of performance bellhousings and suspension components, while Hays covers what’s inside that bellhousing, which is that clutch between your car’s engine and transmission. And like ACCEL, the Mallory line of products covers the gamut of ignition applications, and has a strong following among those of us who like to go fast, which is like…all of us.