Holley Acquires MSD In Blockbuster Industry Deal

aboutus_facility_buildingJust a few short years ago, the economic climate in the performance aftermarket industry was on shaky footing, but here in 2015, things are good for the likes of none other than the iconic Holley Performance Products brand, as the company recently announced the acquisition of another industry stalwart, the MSD Group.

“We are excited to bring together the great legacies of Holley Performance Products and MSD Group. The combination of these brands will provide our customers with the most complete offering of performance products in the industry,” said Holley President & CEO, Tom Tomlinson.

“We are aggressively developing innovative new products at Holley and we will continue to build upon the fine job the MSD Group is already doing.”

blog_holleymsdThe MSD Group is currently comprised of a number of well-known performance nameplates, including MSD, Mr. Gasket, Accel, Superchips, Edge Products, Racepak, Mallory Ignition, Hays, QuickTime, and Lakewood.

It remains to be seen whether some (or all) of these companies will change names, be absorbed, or disappear altogether. There are some competitive challenges there between brands as they are currently positioned in the marketplace, most notably in the MSD Atomic EFI and Holley’s own line of electronic fuel injection systems.

Holley already owns Weiand, NOS, Hooker, Flowtech, and Earls, and it will be interesting to see how each of the new acquisitions factors into Holley’s plans moving forward.

“Our goal is to offer solutions to automotive enthusiasts so they can achieve their goals while pursuing their automotive passions. We look forward to working with the MSD Group team, including Russell Stephens at MSD, Dave Martinez at Powerteq, and Tim Anderson at Racepak, to marry our technologies and talents to build these solutions,” says Tomlinson.

For more information about Holley, log onto their website, and for more information about MSD Performance, click here.

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About the author

Jason Reiss

Jason draws on over 15 years of experience in the automotive publishing industry, and collaborates with many of the industry's movers and shakers to create compelling technical articles and high-quality race coverage.
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