New Formula 1 and LIQUI MOLY Partnership Brings Multi-Year Renewal

The Formula 1 and LIQUI MOLY partnership keeps its high-revving momentum alive through a fresh multi-year renewal agreement. Fans watching Grand Prix weekends recognize the familiar blue-and-red German oil emblem posted beside the track as 20 open-wheel machines tear into Turn 1. Rather than parting ways after eight straight racing seasons together, both groups decided to double down on their shared trackside presence across the global racing circuit.

Under the terms of the updated arrangement, the German oil and additive manufacturer steps into a recognized role as an Official Supporter of the championship. Along with running virtual trackside signage during select race broadcasts, the company plans to coordinate customer events and global business gatherings through its existing networking platform.

Speaking on the commercial tie-up, Prazer states, “LIQUI MOLY has been a valued partner of Formula 1 for many years, and we are delighted to extend our partnership through this agreement. Their continued commitment to the sport reflects the strength of our collaboration and the global reach of Formula 1.”

Carrying this extended Formula 1  and LIQUI MOLY partnership forward, company leadership views Grand Prix grids as the premier proving ground to reach automotive enthusiasts across continents. Esser notes, “Formula 1 provides us with an exceptional platform to connect with customers and fans worldwide. Over the past seven years, our partnership has delivered, and will continue to deliver significant value; we look forward to further leveraging the unparalleled global appeal of Formula 1.”

Whenever precision engineering demands extreme thermal tolerance on the track, specialized lubricants earn their keep under intense heat and friction. Seeing the Formula 1 and LIQUI MOLY partnership hold strong reminds wrench turners that racetrack technology still feeds back into the garage shelves where everyday drivers buy their oil.