SEMA 2012: Proform Parts Ups The Ante On Dress-Up

Proform's "King of Bling" stole the show last year when it was unveiled.

Proform Parts have made it a tradition to push the boundaries on dress up parts each year at the SEMA tradeshow. If you expected anything less than the “King-of-Bling” small block Chevy engine unveiled at the PROFORM booth at last year’s SEMA show, you would be way off target. This year’s small block Ford bling engine was simply golden. 

The response from last year’s small block Chevy adorned with over 13,000 genuine Swarovski crystals was so overwhelming, the crew at Proform Parts decided to bump up the bling a notch. “This is for the guy that wants everything,” says Proform’s Booth Platt.  As the veil was lifted, an unbelievably  brilliant display of precious metal covering the blue oval turned heads of the passers-by. 

“Unlike our bling engine from last year, you can buy theses parts,” Platt said as he explained the differences between last year’s bling engine and this year’s new release.

This year's Proform "bling" engine features parts that can be purchased from the company.

This is for the guy that wants everything. – Booth Platt

To secure an order for the ultimate in dress-up parts, an order and deposit must be placed with Proform. “We will only be making limited runs once or twice a year for customers that have placed a deposit,” says Platt.

Ford 24K Gold Plated Parts Available:

  • Slant-edged valve covers (small block Ford V8 289-302-351W engines – not compatible with EFI manifolds)
  • 13″ Air cleaner kit (fits carburetors with a 5 1/8″ diameter neck)
  • 3″ Push-in air breather featuring Ford Racing emblem on cap

Another golden dress-up engine from Proform.

Chevy 24K Gold Plated Parts Available:

  • Slant-edged valve covers (SBC V8)
  • 14″ Air cleaner kit 
  • 3″ Push-in air breather featuring Bowtie emblem on cap
Platt showed us other new dress-up components recently released for hi-styling auto enthusiasts. Through innovative engineering, Proform has developed a valve cover that will take your generic looking stock LS engine, and give it a totally personalized look. These new valve covers are taller than stock valve covers, and can accommodate a wide variety of large valve train applications. Unique mounting studs, and oil restricting baffles are included. Threaded mounting holes for Integrated Ignition Coil Brackets are also included.

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About the author

Bobby Kimbrough

Bobby grew up in the heart of Illinois, becoming an avid dirt track race fan which has developed into a life long passion. Taking a break from the Midwest dirt tracks to fight evil doers in the world, he completed a full 21 year career in the Marine Corps.
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