VP Racing Fuels, one of the industry leaders in fuels and additives for the racers and automotive enthusiasts, has launched an all-new website, providing a fresh and informative new user experience for their customers.

The new home on the web, which greets viewers with a sleek new widescreen video highlighting the many auto and power sports their products are used to propel, features overviews of their many product lines — including fuels, additives, lubricants, speciality products, and apparel — along with information on their dealers and distributors and growing network of VP-branded gas stations. The site also carries over the latest news and goings-on of the company and it’s supported racers and racing series

“Between our 70-plus blends of race fuel and the new product lines we’ve launched in the last several years, customers sometimes had difficulty finding the product information they were looking for,” Chris Wall, Chief Marketing Officer for VP Racing Fuels, said. “Our new platform is clearly segmented between product lines and applications so it will be easy for customers to zero in on the most appropriate VP product to meet their needs, whether it’s race fuel for their dirt bike, a small engine fuel for their chain saw or a fuel system cleaner for their street car.“

With an introduction of a new e-commerce section to the website, customers can also now purchase VP products direct from the web and have them shipped to your door, making it simpler then ever to get the fuels and products you need for your race car, street car, airplane, snowmobile, or other motorized vehicle.

“While the site allows virtually all of VP’s products to be purchased online, a Dealer Locator feature will help customers find the nearest retail location for each of VP’s product categories as well as VP-branded gas stations,” Wall added.  “The relevant documentation frequently required by racers and engine builders such as fuel specs and SDS forms will be easy to find as well.”

“As in the past, we’ll post breaking news on the site regarding new products, race results and industry news,” Wall continued. “The site also features numerous videos containing product information, tutorials, company background and action sequences, with many in both English and Spanish.”

“We encourage our customers to visit our new website, check out the new features and let us know what they think,” concluded Wall.  “The new design is a quantum leap forward, but we’ll always be open to improvements.”